"Recent research has investigated how infrahumanisation influences behaviour. In a series of studies, Jeroen Vaes and his colleagues investigated people's reactions to outgroup members who attempt to 'humanise' themselves through the use of uniquely human emotions. They found that ingroup members reacted negatively to outgroup members' attempts to humanise, offering less help and withdrawing faster than when the same uniquely human emotion was expressed by an ingroup member or when the outgroup member expressed a non-uniquely human emotion.[4][clarification needed] In an American context, Cuddy and colleagues[5] have investigated the influence of infrahumanisation on intergroup helping behaviour. Examining helping in the aftermath of Hurricane Katrina, Cuddy et al. found that people believed outgroup members experienced less negative uniquely human emotions than ingroup members. The more participants infrahumanised the outgroup member, the less likely they were to help."
"Infrahumanisation" - Wikipedia
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