"Cramer’s methodology is unusual and very direct. Instead of relying polls and survey data, she drops in on informal gatherings in rural areas—coffee shops, gas stations—and listens in on what people say to their neighbors and friends. It is a method that likely gets at psychological and social truths missed by pollsters."
https://www.scientificamerican.com/article/trump-s-victory-and-the-politics-of-resentment/
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