I suppose some people might have hoped they could get this kind of cult leader again?

 "Watson embodied more than the boss.  He was the Leader. He even had a song.

Clad in their uniforms of dark blue suits and glistening white shirts, the inspirited sales warriors of CTR would sing:

Mister Watson is the man we're working for,

He's the Leader of the C-T-R,

He's the fairest, squarest man we know;

Sincere and true.

He has shown us how to play the game.

And how to make the dough.

Watson was elevating to a higher plane. Newspaper articles began to focus on him personally as much as the company.  His pervasive presence and dazzling capitalistic imperatives became a virtual religion to CTR employees.  Paternalistic and authoritarian, Watson demanded absolute loyalty and ceaseless devotion from everyone. In exchange, he allowed CTR to become an extended family to all who obeyed."

Page 40 of "IBM and The Holocaust" by Edwin Black

https://www.goodreads.com/book/show/48838.IBM_and_the_Holocaust

And after Thomas Watson named the company IBM...

"Employees were well treated and generously compensated, entitled to excellent working conditions with the most liberal benefits and vacation times, enrolled in the IBM country club at Endicott, New York, and invited to endless picnics, rallies and dances. Plus they were inducted into the IBM club. 'The company just won't let you get lonesome,' assured one club member. Children begin their indoctrination early, becoming eligible at age three for the kiddy rolls of the IBM Club, graduating to junior ranks at age eight.

'Look upon me of the head of the family, ' Watson would preach. 'I want you to come to me as often as you feel that I can do anything for you. Feel free to comment and open your hearts and make your requests, just the same as one would in going to the head of a family.' So penetrating was the Watson father image that employees routinely did ask his permission for ordinary personal decisions. John J. Phillips, for example, a man so powerful within the IBM organization that he ultimately became its vice-chairman, did not own an automobile until 1926; in that year he finally approached the leader. 'Mr. Watson,' declared Phillips. 'I have another money to buy a car, but I would like your permission to do it.' 

Watson's own son, Tom, who inherited his father's throne at IBM, admitted, 'The more I worked at IBM, the more I resented Dad for the cult-like atmosphere that surrounded him.'" 

~ Edwin Black, Page 41

"IBM and the Holocaust: The Strategic Alliance Between Nazi Germany and America's Most Powerful Corporation by Edwin Black" | Goodreads

https://www.goodreads.com/book/show/48838.IBM_and_the_Holocaust