Maybe you should blame the beauty magazines for making people more superficial.

Wouldn't it be weird if they had more beauty magazines for dudes about how to get motivated to look better! 

Like, if a guy had a male version of "resting b**** face," which is more like "resting 'I obviously got trained to act like anyone whose not a moneyed white dude is such a worthless piece of s*** to me'" face, they could them give them nice relaxing facial tips and jaw exercises to correct that situation.