Who?

"He reminded me how if a person wants to manipulate the signal, they simply turn up the noise. 'In a world that is so uncertain,' he said, 'a confidence man comes along and fills in the blanks. The more confident they are, the more we’re inclined to go along with what they suggest.'"

~ Bill Pruitt

https://slate.com/culture/2024/05/donald-trump-news-2024-trial-verdict-apprentice.html

"He’s been called a professional pickpocket, but he’s actually a 'perceptions expert.' Apollo has spent his life studying the psychology of how we distort other people’s perceptions of reality and has done so by picking pockets onstage for the entertainment of others."

~ Bill Pruitt

https://slate.com/culture/2024/05/donald-trump-news-2024-trial-verdict-apprentice.html

"As a producer working in unscripted, or 'reality,' television, I have the same goal. Like Apollo, I want to entertain, make people joyful, maybe even challenge their ways of thinking. But because I often lack the cinematic power of a movie, with its visual pyrotechnics or rehearsed dialogue, I rely on shaping the perceptions of viewers, manipulating their maps of reality toward something I want them to think or feel."

~ Bill Pruitt

https://slate.com/culture/2024/05/donald-trump-news-2024-trial-verdict-apprentice.html