"Last summer, a book changed Kohn Glay’s life.
A TikTok ad had steered him to 'The Shadow Work Journal,' a slim workbook that directs readers to explore hidden parts of their unconscious — their shadow selves, in the book’s vernacular. He ordered a copy, and soon was back on TikTok, fervently recommending it to his followers.
'If you’re on your spiritual journey, you absolutely need to go and get you one of these,' he says in the video, urging viewers to buy the book in the TikTok store."
~ Alexandra Alter
https://www.nytimes.com/2024/05/30/books/booksupdate/keila-shaheen-shadow-work-journal-tiktok.html
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