Controlling the narrative according to what suits your ego and your situation can be a fleeting experience.

"The stories women shared were 'devastating,' Schlanger said, ranging from people with multiple miscarriages, cancer survivors and some who had sold all their belongings to afford the medical procedure."

~ Jess Ruderman

"How Fenton and Resolve controlled the narrative..."

https://www.prweek.com/article/1867183/fenton-resolve-controlled-narrative-around-alabamas-ivf-ruling