A "new language" is ambitious

"Creating a new ‘verbal and visual’ language

Bodyform’s own research shows that 51% of women and 52% of men agree period pain is ‘just something women have to deal’ with."

~ R. Stewart

"How Bodyform is bringing the ‘gender pain gap’ to life with new language for women" | The Drum

https://www.thedrum.com/news/2021/03/04/how-bodyform-bringing-the-gender-pain-gap-life-with-new-language-women