kinda dumb?
And therein lies the problem. Lawson or White or any bra designer could, tomorrow, invent the world's best sports bra...But if that sports bra isn't cute, it wouldn't matter. "I think the biggest problem is that a lot of it isn't based on science," says Steele. "It's based on fashion and look. And that's what sells."
http://www.racked.com/2015/10/29/9631102/sports-bra-research
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