Because because because...

I have heard the women who say, after they lost weight, that it's sad that the world treats them better now just because of their weight loss...

I like to balance my perusal of groupon deals at pilates studios with a dose of feminism.

 From Good Girls Don't Get Fat by Robyn Silverman:

"I've always been used to people—strangers—making a fuss over Tallie. Even at five months old, she was quite engaging. But before I could smile or utter a proud 'Thank you,' the woman continued effusively, 'Look at those fat thighs! Me, oh my! Enjoy it now, honey. It's the only time fat is cute.' Then she laughed, and a woman nearby nodded in agreement.

I was thinking, of course, that the woman was an idiot. Not malicious. Just clueless. As far as I was concerned, she may as well have said, 'Fat is bad, bad little girl, and you'd better learn it now!'

Taken aback, I simply responded, 'She's a really healthy baby and doing well! We're so glad.' I wish I had said more before she smiled and continued on her way, with absolutely no recognition that what she had said was the least bit offensive. Fat-bashing in all its varied forms—criticism, exclusion, shaming, fat talk, self-deprecation, jokes, gossip, bullying—is one of the last acceptable forms of prejudice. From a very young age, before they can walk away or defend themselves, women are taught that they are how they look, not what they do or what they know. Drawing attention to a woman's 'assets' is usually the stuff of tabloid fodder, accompanied with a compulsory snicker or 'wink, wink.' Butt. Boobs. Legs. Think Betty Grable famously insuring her legs for a cool million, or the more current Mariah Carey upping the ante to a whopping $1 billion. The message is clear: A girl's body, stripped down to its 'perfect' parts, slapped with price tags, carries a higher value than anything else she possesses."